Colors
Colors
Colors
Color adds impact, excitement, and delight to any identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.
Color adds impact, excitement, and delight to any identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.
Color adds impact, excitement, and delight to any identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.
Glossary
Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
HEX
hexadecimal way of representing the red, green and blue of screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
RGB
Red, green and blue, digital colors which create all screen colors.
Verified checkmark means that the color is the main one
Glossary
Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
HEX
hexadecimal way of representing the red, green and blue of screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
RGB
Red, green and blue, digital colors which create all screen colors.
Verified checkmark means that the color is the main one
Glossary
Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
HEX
hexadecimal way of representing the red, green and blue of screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
RGB
Red, green and blue, digital colors which create all screen colors.
Verified checkmark means that the color is the main one
Primary Tones
Used for main action buttons, key links, and highlights to direct user focus.
50
Copy
Done
100
Copy
Copied
200
Copy
Copied
300
Copy
Copied
400
Copy
Copied
500
Copy
Copied
600
Copy
Copied
700
Copy
Copied
800
Copy
Copied
900
Copy
Copied
950
Copy
Copied
Primary Tones
Used for main action buttons, key links, and highlights to direct user focus.
50
100
200
300
400
500
600
700
800
900
950
Primary Tones
Used for main action buttons, key links, and highlights to direct user focus.
50
100
200
300
400
500
600
700
800
900
950
Secondary Tones
Applied to supporting elements like secondary buttons, backgrounds, and UI accents.
50
Copy
Done
100
Copy
Copied
200
Copy
Copied
300
Copy
Copied
400
Copy
Copied
500
Copy
Copied
600
Copy
Copied
700
Copy
Copied
800
Copy
Copied
900
Copy
Copied
950
Copy
Copied
Secondary Tones
Applied to supporting elements like secondary buttons, backgrounds, and UI accents.
50
100
200
300
400
500
600
700
800
900
950
Secondary Tones
Applied to supporting elements like secondary buttons, backgrounds, and UI accents.
50
100
200
300
400
500
600
700
800
900
950
Tertiary Tones
These are optional colors that are used sparingly to support the primary and secondary colors. Often used for elements of lower importance.
50
Copy
Done
100
Copy
Copied
200
Copy
Copied
300
Copy
Copied
400
Copy
Copied
500
Copy
Copied
600
Copy
Copied
700
Copy
Copied
800
Copy
Copied
900
Copy
Copied
950
Copy
Copied
Tertiary Tones
These are optional colors that are used sparingly to support the primary and secondary colors. Often used for elements of lower importance.
50
100
200
300
400
500
600
700
800
900
950
Tertiary Tones
These are optional colors that are used sparingly to support the primary and secondary colors. Often used for elements of lower importance.